Understand why subscribers stay, why they churn, and what drives long-term growth, all without spreadsheets or a data team.
Connect HAM to Claude and analyze retention, uncover trends, and answer complex questions using your own subscription data in real time.
Skip the manual setup. Describe what you want to analyze, and HAM creates a dashboard tailored to your subscription business.
Built around the questions operators ask every week, from churn and retention to LTV, migrations, bundles, and experimentation.
Retention teams use Ham to find the root causes of churn.
Go beyond active subscribers, churn rate, and MRR. Build custom segments to see why subscribers churn, like a drop-off at order three tied to a shipping delay.
Data teams use Ham to maintain cohort continuity through platform migrations.
Keep retention, churn, and LTV history through a platform switch. From day one, cohorts from 12+ months ago stay visible.
Growth teams use Ham to increase LTV through smarter cross-sells and bundles.
See which products subscribers add or drop across their journey, including bundles, so you can time cross-sells and grow AOV from real behavior.
Operations teams use Ham to catch issues before they affect subscribers.
Automatically surface trends, spot anomalies, and flag opportunities, so you catch small issues before they become big ones.
Lifecycle teams use Ham to measure the impact of retention initiatives.
Create segments, test program changes, and compare outcomes across cohorts before rolling out to your full base.
Executives use Ham to track subscription performance in real time.
Segment customers by product, activation date, discount codes, order tags, and more. Drag and drop 70+ charts to see your data exactly how you like it.
"Before HAM, we considered building a custom analytics solution because we couldn't find a platform that provided the level of subscription insight we needed. Today, HAM is a core part of how we support our clients, saving countless hours of manual work while providing the data needed to drive retention and growth."
"Two things stood out immediately after implementing HAM. First, we're able to stitch together our data and track conversions and subscriber behavior seamlessly, even after migrating platforms. Second, our finance team now has much clearer visibility into where the business is headed and what to expect going forward."
"HAM showed us that the entire rebill window, pre- and post-rebill, was actually a churn risk. That visibility completely changed how we approach retention and where we focus our efforts."
"HAM changed how we understand our subscriber data. The MCP takes it even further. I can have a conversation with our data directly through Claude."
"When we migrated from Recharge to Skio, we expected to lose our historical data like we did when we moved to Shopify. HAM made that a non-issue. Having our full retention history intact means every decision we make is backed by real trends."
See how brands use HAM to uncover hidden retention opportunities, improve lifetime value, and make better business decisions.
Found that the entire rebill window was a churn risk, not just the moment before, and rebuilt their retention timing around it.
Ties every acquisition source to real long-term LTV, so paid spend is judged on what subscribers actually become, not first orders.
After six years of custom builds, finally sees exactly why subscribers stay or leave, down to the cohort, bundle, and order number.
We spent years running subscription businesses, chasing answers across spreadsheets, exports, disconnected tools, and dashboards that never told the full story. Every growth decision felt harder than it should have been.
We knew the data existed. The problem was that no platform was built around how subscription businesses actually operate.
So we partnered with leading operators and analytics experts to build HAM, purpose-built for recurring revenue, giving subscription brands the visibility we always wished we had.