The first analytics platform built specifically for subscription brands
Understand why subscribers stay, why they churn, and what to do about it, without the spreadsheets or the data team.
Trusted by top subscription brands
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Connect HAM to Claude and ask hard retention questions in plain English. Answered live from your own subscription data.
Built for subscription merchants who've outgrown spreadsheets
Advanced Retention Reporting
Retention teams use Ham to find the root causes of churn.
Go beyond active subscribers, churn rate, and MRR. Build custom segments to see why subscribers churn, like a drop-off at order three tied to a shipping delay.
Migration Data Stitching
Data teams use Ham to maintain cohort continuity through platform migrations.
Keep retention, churn, and LTV history through a platform switch. From day one, cohorts from 12+ months ago stay visible. Something native tools structurally can't match.
Subscriber Value Expansion
Growth teams use Ham to increase LTV through smarter cross-sells and bundles.
See which products subscribers add or drop across their journey, including bundles, so you can time cross-sells and grow AOV from real behavior.
AI Monitoring
Operations teams use Ham to catch issues before they affect subscribers.
Automatically surface trends, spot anomalies, and flag opportunities, so you catch small issues before they become big ones.
Testing & Experimentation
Lifecycle teams use Ham to measure the impact of retention initiatives.
Create segments, test program changes, and compare outcomes across cohorts before rolling out to your full base.
Custom Dashboards
Executives use Ham to track subscription performance in real time.
Segment customers by product, activation date, discount codes, order tags, and more. Drag and drop 70+ charts to see your data exactly how you like it.
From the teams running retention on HAM
The operators who live in subscription data every day.
Before HAM, we were considering building a custom analytics solution because we couldn't find a platform that provided the level of subscription insight we needed. Today, HAM is a core part of how we support our clients, saving countless hours of manual work while providing the data needed to drive retention and growth.
Two things stood out immediately after implementing HAM. First, we're able to stitch together our data and track conversions and subscriber behavior seamlessly, even after migrating platforms. Second, our finance team now has much clearer visibility into where the business is headed and what to expect going forward.
We always knew churn was happening before rebill, and that's where most of our focus was. HAM showed us that the entire rebill window (pre- and post-rebill) was actually a churn risk with a significant portion of churns happening post-rebill. That visibility completely changed how we approach retention and where we focus our efforts.
HAM changed how we understand our subscriber data. The MCP takes it even further. I can now have a conversation with our data directly through Claude. It's like having an analyst on call.
When we migrated from Recharge to Skio, we expected to lose our historical data like we did when we moved to Shopify. HAM made that a non-issue. Having our full retention history intact means every decision we make on growth and lifecycle is backed by real trends, not just what happened last month.
Customer stories
How subscription brands use HAM to cut churn, grow LTV, and make faster calls.
Veracity uses HAM to see the full rebill window (pre- and post-rebill) as one churn risk, and re-prioritize retention spend around the real drop-off moments.
Brez uses HAM to connect the entry point of each acquisition to long-term LTV, so paid spend rolls up to what subscribers are actually worth.
Heights uses HAM to see exactly why subscribers stay or leave, at the cohort, bundle, and order-number level.
LWK uses HAM to stitch customer and subscriber data through platform migrations, giving the finance team forward visibility on where the business is headed.
Migrating Recharge to Skio usually resets your analytics to zero. HAM stitched the history so retention, churn, and LTV stayed intact from day one.
All roads lead to HAM. Your entire stack, connected.
Our story
We spent years running subscription businesses, chasing answers across spreadsheets, exports, disconnected tools, and dashboards that never told the full story. Every growth decision felt harder than it should have been.
We knew the data existed. The problem was that no platform was built around how subscription businesses actually operate.
After years of living that frustration ourselves, we partnered with leading operators and analytics experts to build HAM. Purpose-built for recurring revenue, it gives subscription brands the visibility we always wished we had.